Markup on cost calculator UK
Find the selling price needed for a chosen markup on cost. Check the formula, worked example and limits before using your own figures.
Enter your figures
Selling price before VAT
Inputs changed. Select Calculate result to update your estimate.
Use your actual figures. Any prefilled price, fee, rate or return is an editable illustration, not a current product quote. Markup is not the same as margin. This does not decide the VAT rate, market price or which overheads belong in the unit cost.
How the markup on cost calculator uk works
Selling price = cost × (1 + markup). Margin uses selling price as the denominator.
Data basis: mathematical formula using your inputs. Example prices and rates are illustrative, not current market quotes.
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Worked example: markup on cost
This illustration uses the calculator’s example inputs. It is not a quote or a recommended financial decision.
- Unit cost excluding recoverable VAT (£)
- 40
- Markup on cost (%)
- 25
Selling price before VAT: £50.00
Selling price = cost × (1 + markup). Margin uses selling price as the denominator.
Markup on cost: questions answered
What does the markup on cost calculation include?
Selling price = cost × (1 + markup). Margin uses selling price as the denominator. Use your actual figures. Any prefilled price, fee, rate or return is an editable illustration, not a current product quote. Markup is not the same as margin. This does not decide the VAT rate, market price or which overheads belong in the unit cost.
Using your result
Example inputs are a starting point. Replace them with your figures and select Calculate result. Results are rounded for display; calculations use unrounded values.
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